Privacy Policy
Effective Date: May 29, 2026 | Last Updated: May 29, 2026
1. Introduction
Elite Performance Chiropractic (“EPC,” “we,” “us,” or “our”) operates the website https://epcmckinney.com (the “Site”) and provides chiropractic care, sports therapy, and athletic injury recovery services to patients in McKinney, Texas and the surrounding North Texas community. We respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy describes the types of information we collect through our Site and office interactions, how we use that information, and the choices you have. By using our Site or our services, you agree to the practices described below.
2. Information We Collect
2.1 Information You Provide to Us
When you fill out a form on our Site, schedule an appointment, or contact us by phone or email, you may provide:
- First and last name
- Email address
- Phone number
- Messages or questions you submit through our contact form
- Insurance details, payment information, or appointment preferences (when applicable)
- Health and medical history shared in connection with treatment
2.2 Information Collected Automatically
When you visit our Site, certain information may be collected automatically, including:
- IP address and approximate location
- Browser type, device type, and operating system
- Pages viewed, links clicked, and time spent on the Site
- Referring website or search term
- Cookies and similar tracking technologies (see Section 6)
2.3 Information from Third Parties
We may receive information from third parties such as analytics providers (e.g., Google Analytics), advertising platforms, appointment scheduling tools, and insurance verification services that help us operate our practice.
3. How We Use Your Information
We use the information we collect for purposes including:
- Responding to inquiries and scheduling appointments
- Providing chiropractic care, sports therapy, and related services
- Processing payments and verifying insurance coverage
- Sending appointment reminders, confirmations, and follow-up communications
- Improving the functionality, content, and user experience of our Site
- Analyzing trends and measuring the effectiveness of our marketing
- Complying with applicable legal, regulatory, and professional obligations
- Protecting against fraud, misuse, and security threats
4. Protected Health Information (HIPAA)
Important: Any health information you share with us as a patient is considered Protected Health Information (“PHI”) and is handled in accordance with the Health Insurance Portability and Accountability Act (“HIPAA”) and applicable state laws. PHI is governed by our separate Notice of Privacy Practices, which is provided at your first visit and available upon request at our McKinney office.
This Privacy Policy applies to information collected through our Site and general business communications. It does not replace our HIPAA Notice of Privacy Practices, which governs the use and disclosure of PHI created or received in the course of treatment.
5. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share information only in the limited circumstances described below:
- Service providers: Trusted vendors that help us operate our practice and website, including hosting, analytics, email, scheduling, payment processing, and IT support. These providers are bound by confidentiality obligations.
- Healthcare partners: Where appropriate and permitted by law, with referring or treating providers, laboratories, and insurance carriers to support your care.
- Legal compliance: When required by law, subpoena, court order, or to protect the rights, safety, or property of EPC, our patients, or others.
- Business transfers: In connection with a merger, acquisition, or sale of all or part of our practice, subject to confidentiality protections.
- With your consent: Any other disclosure made with your express authorization.
6. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to recognize repeat visitors, remember preferences, and gather analytics about how the Site is used. Cookies are small files placed on your device by your web browser.
You can control cookies through your browser settings, including disabling them entirely. Please note that some parts of the Site may not function properly without cookies. We may also use third-party services such as Google Analytics, which set their own cookies and operate under their own privacy policies.
7. Third-Party Links
Our Site may contain links to third-party websites, social media platforms, or scheduling tools that we do not control. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party site you visit.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Please do not transmit sensitive medical or financial information through unsecured channels such as email or standard web forms. Contact our office directly by phone for sensitive matters.
9. Data Retention
We retain personal information for as long as it is needed to provide our services, meet our legal and professional obligations, resolve disputes, and enforce our agreements. Patient medical records are retained in accordance with Texas state law and applicable healthcare regulations.
10. Your Choices and Rights
You have the following choices regarding the information we collect:
- Access and corrections: You may request a copy of the personal information we have about you and ask that inaccuracies be corrected.
- Marketing communications: You may unsubscribe from marketing emails by using the “unsubscribe” link in any message or by contacting us directly. Transactional communications (such as appointment confirmations) may continue.
- Cookies: You may adjust your browser to refuse cookies or alert you when cookies are being sent.
- Patient records: Requests related to PHI are handled under our HIPAA Notice of Privacy Practices.
To exercise any of these choices, please contact us using the information in Section 14.
11. Children’s Privacy
Our Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Site. Minor patients may receive care under the consent and supervision of a parent or legal guardian, in accordance with applicable law.
12. Texas Residents
If you are a Texas resident, you may have certain rights under Texas law regarding your personal information, including the right to request information about how we share your data with third parties for direct marketing purposes. We do not sell personal information for direct marketing purposes. To make a request, please contact us using the details in Section 14.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.
14. Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact us:
Elite Performance Chiropractic
6220 Virginia Parkway, Suite 400
McKinney, TX 75071
Phone: (972) 542-2277
Email: info@epcsport.com
Website: https://epcmckinney.com
